Why having your location approved is more important than you think?
If you didn’t claim location of your business on Google I strongly suggest you do that. Each day with no location confirmed on Google means you are missing out potential client and opportunities.
Below you can see monthly insights of one of our clients from HORECA segment (hotels-restaurants-cafes) after we claim their location on Google and updated their profile with new information. Results below are just for the past 30 days. Imagine, how many new clients you can reach in one year!
You can see from the graph below that only 25% of people searched for client directly. This means 75% of people found the company through searching their competitors, category or product/service. Without having your company’s location exposed on Google Maps you can lose those 75% of people searching for products and services in your industry.
Only 10% out of all 61.800 views on Google happened on Google search engine and more than 55,000 ooon Google Maps. This means having no location claimed on Google can cost you a lot. 55,000 potencial customers to be exact.
Our client got 345 new leads in the past month just because they claimed their location on Google. 435 leads means 345 new customers who are interested in having dinner there. 144 leads visited their website, 125 requested directions and 76 called them directly. And the most amazing this is that the statistics below are for January, when HORECA industry is basically dead!
After we updated their profile and uploaded pictures and their offers, customers started uploading pictures and leaving reviews and comments too. In just one month we reached twice as much views as their competitors.