Mailerlite - best Mailchimp email marketing alternative_featured image
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Mailerlite

Best Mailchimp email marketing alternative 2020

From $10,00 / month

Mailerlite is the best Mailchimp alternative and perfect match for small to medium-sized companies who are looking for simple but yet effective email marketing tool which also offers marketing automation.

Overview

Mailerlite offers user friendly and easy to navigate dashboard from where you can access all tools and analytics.

For beginners there is free for life plan which limits you to 1,000 subscribers and 12,000 email sent per month, but basically enables you all funtions you need, even automation.

Paid plans starts at $10 per month for 1,000 subscribers.

It’s easy to use, with its newsletter builder email are easily put together.

For iOS users, there’s also an app available, meaning you can access your email marketing tool on the go.

It’s cheaper than a lot of email marketing tools but it still offers a variety of features and is available for both, new bloggers and advanced users in marketing teams.

Mailerlite dahsboard - Best Mailchimp email marketing alternative 2020
Mailerlite offers user friendly and easy to navigate dashboard from where you can access all tools and analytics.

Features

With Mailerlite you won’t need a designer or a programer to design a newsletter.

It’s drag & drop editor will help you create great looking newsletters in no time.

You can choose from variety of newsletter templates available.

What’s the best about the builder is the preview on the left of how the content will look like.

Don’t want your email to look like a promotional newsletter?

No problem, use righ-text editor and send out newsletter just as regular emails with your signature below.

Mailerlite easy to use drag and drop editor
With drag & drop editor, you’ll be able to create great looking newsletters in no time.

If you want to take it to the next level, you can even use their builder and create amazing landing pages that will convert.

Mailerlite landing page builder - Best Mailchimp email marketing alternative 2020
With their builder you can set up amazing landing pages that will convert.

Pop-up forms were never so easy to set up.

Once you have your Mailerlte account connected with your website, just select the type of form you’d like to show, enter the message and you’re ready to go. Now you can watch new webste visitors subscribng to your newsletter.

Mailerlite pop-up form - Best Mailchimp email marketing alternatiive 2020
Set up pop-up forms on your website in seconds – just select form type, enter the message and you’re good to go.

Pricing

They offer a forever free plan for up to 1,000 subscribers, which is a prettly good deal right? But there is one limit. 12,000 sent email per month. Which means 12 newsletters. And I’m pretty sure you won’t send so many email at the beginning.

But keep in mind that with free version you’ll need to pot Mailerlite logo at the bottom of each newsletter.

Some of you won’t mind it but if you will constantly use it and send out regular newsletters, I suggest you upgrade to pro version.

For 1,000 subscribers on pro plan you’ll pay just $10, for 5,000 subscribers $30 and monthly subscription for 10,000 newsletter subscribers will cost you $50.

But pro plan doens’t just allow you to delete Mailerlite logo at the bottom, it also gives you multiple premium features.

Mailerlite email marketing tool pricing
Mailerlite’s offers you forever free plan for up to 1,000 newsletter subscribers and 12,000 sent emails per month. If you have more than 1,000 subscribers you can calculate your future subscription in a second.

Free vs Paid Plans

Although free plan offers you a lot and is great for beginners and those who don’t need advanced email marketing, paid plan still offers a lot more features.

Live chat support 24/7Can come in handy when you’re setting up a new email campaign at 11 PM and you’re stuck.
MailerProGreat for those who need special support with setting up campaigns. A dedicated Mailerlite manager will help your email campaign look perfect. MailerPro is not available on the free plan, but you can buy it for $100/month on pro plan.
Remove Mailerlite logoIt can only be removed in the paid version
Custom HTML EditorIf you’re an advanced user, the pro plan offers you a user-friendly HTML email editor, so you can code your own newsletters.
Newsletter templates If you’re not good at putting together email elements, you can use pre-built templates in the pro plan which can save you a minute or two.
Use custom domainsIf you take email marketing seriously, you need to have a branded domain.
Promotion pop-upsOnce integrated with your website, Mailerlite offers you an option to set up pop-ups on your website. You can use this when setting up a Christmas promotion campaign and want all website visitors to know about it.
Auto resendPro plan offers you to automatically resend a campaign to subscribers who didn’t open or click.
Deliver by time zoneIf you have international email list it’s great to send the newsletter to those in New York at the same local time as to those in London, right? Pro plan enables you this.
Dedicated IPUsing the pro plan offers you an option to upgrade to dedicated IP, which can drastically affect your sending reputation and delivery. 
Click mapsCheck how your audience interacts with your emails.
Opens by locationA great feature for those with international lists. You can see where your subscribers are located and which countries have the highest engagement.
Create templates.And save them for future use.
A/B split testingIt can help you decide which email subject and copy works best with your audience.
Customizable faviconSee the icon on this tab left to the page name? That’s a favicon and can make your newsletter looks professional.
Additional analytics: Click heatmapSee what content is your audience clicking on

Written by Aljaz Peklaj

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