How to Sync Facebook Lead Ads with Mailchimp_featured image
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How to Sync Facebook Lead Ads with Mailchimp (or any other email marketing tool)

Collect your new leads with your favorite CRM in seconds!

Facebook is a great channel for generating new leads.

It offers you to collect leads through your website’s opt-in form or directly on Facebook.

Setting up on-Facebook subscribe form is simple and requires only a few steps.

Once the form is finished you just need to add your privacy policy (you can include link to your website) and you’re good to go.

Of course you need to set up the right targeting audience, but that’s pretty much it.

But many of you don’t know where to find and download leads once campaign is launched.

But what if I tell you you don’t need to download leads from Facebook and import them manually to your email marketing service provider?

Sync Facebook lead ads in 3 steps

It’s really easy.

Go to your Facebook page (I used my beglobal agency‘s here).

Point your mouse to More on the toolbar at the top and click Publishing tools.

How to Sync Facebook Lead Ads with Mailchimp_Go to your Facebook page and, point your mouse to More and click Publishing tools
Go to your Facebook page and, point your mouse to More and click Publishing tools

This is where you can see drafts, scheduled posts, see your video library, access different tools and much more.

You should go through it one time. But right now we want to sync our Facebook lead ad with our email marketing service.

At the bottom in the left sidebar you’ll see Lead Ads Forms section.

This is where you can access and download leads from all of yours ads.

Click on Leads setup.

ow to Sync Facebook Lead Ads with Mailchimp_Go down to Lead Ads Forms section and click on Lead Setup
Go down to Lead Ads Forms section and click on Lead Setup.

Now the fun begins.

First you need to choose your CRM provider.

For those who are unfamiliar with this phrase, CRM means Customer Relationship Manager.

Email marketing service providers also have CRMs, so here you’ll choose the tool you’re using.

At our agency we use Mailerlite, so we’ll type in Mailerlite.

Click Connect.

How to Sync Facebook Lead Ads with Mailchimp_Select your CRM provider - email marketing tool you are using.
Select your CRM provider – email marketing tool you are using.

You can’t connected Facebook Leads directly with Mailerlite or Mailchimp, that’s when Zapier comes in handy.

It actualy creates string between Facebook lead ads and email marketing tool you are using.

Once you click connect you’ll need to choose Mailerlite account (or Mailchimp or any other email marketing tool).

Be careful you select the right one if you are using multiple accounts.

How to Sync Facebook Lead Ads with Mailchimp - Choose your Mailerlite (or other email marketing tool)
Choose your Mailerlite (or other email marketing tool)

Once you select the account you need to choose which subscriber group you want new leads to sync to.

How to Sync Facebook Lead Ads with Mailchimp - Select subscriber group you want new leads to sync to
Select subscriber group you want new leads to sync to

Once selected, you just click Turn on Zap and you’re good to go.

Your new leads from Facebook ads will now be syncing directly to your subsciber group, meaning you won’t lose time manually downloading them and importing them to yor favourite email marketing tool.

This works best if you have marketing automation on so each new lead will be getting the first email from automation the second they subscribe.

Written by Aljaz Peklaj

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